Willis
1
MBA 5×01
November 19, 2014
Business Article Analysis
The paper Zero Acquaintance Benchmarking at Travel Destination Websites: What is the
First Impression that National Tourism Organizations Try to Make? examines the marketing
effectiveness of hospitality and tourism websites. More specifically, the author’s review of the
existing literature revealed that there were many different instruments used to evaluate and
analyze websites in the hospitality and tourism business sectors. The researchers condensed the
current instruments being used into one tool to aid in evaluating the effectiveness of websites
specific to the hospitality and tourism industry. This was accomplished using a research
