I believe that I am a real asset to Broad College because of some of the activities that I got to participate
in before my freshman year of college. One of those activities was shadowing my dad‘s work for a
couple of days. I got the opportunity to go to work with my dad during the summer after my senior year
of high school. I had a great experience of working in a business-related workplace. He is a Senior
Project Director for Barton Malow, a construction company that is currently working on the Facility for
Rare Isotope Beams (FRIB) at Michigan State University. I followed him around for a couple of days as he
showed me what he does on a daily basis. I was able to see how communication plays a huge role in
how the business is run. I also got to do hands-on work helping file papers and communicating with
different people within the company. Overall, this was a beneficial experience for me to understand
how the business world works. With this, I can bring great experience into Broad College because I
shadowed in a real-world business workplace. Something that not many others can say they have done.
I believe that the change in perception of OOH advertising is for the better. It all starts with how the new
technology is used to help show OOH advertisers can improve and connect to their consumers. There
aren’t many flaws becuase of the fact that Geo Path provides so much to the advertisers. From
understanding their consumers’ needs to showing great data of all the consumers that are targeted.
Although, data can sometimes be unreliable, I believe that the data used is very helpful for OOH
advertising.