Trevor Hoffman Business Article 9/12/2019
https://adage.com/article/cmo-strategy/popeyes-offers-playful-solution-its-chicken-sandwich-shortage/2196181
If you were to look up the meaning of the abbreviated word (BYOB), you’re going to get
something along the lines of; Bring your own beer or bring your own bottle. Popeyes however
has made quite the adjustment to those abbreviations. With the shortage of chicken sandwiches
known around the world at Popeyes, they had to think of something they could do to bring the
market back up until they restocked and were ready to sell more of their chicken sandwiches. So,
to all the food lovers when they hear the term BYOB, they know they aren’t going to the nearest
party, they are headed straight to Popeyes. Why Popeyes? Because the newest abbreviation for
the term BYOB stands for “Bring your own bun.” If you’ve been on twitter in the recent days,
you’ve seen Popeyes had been trending for their shortages of the chicken sandwich. They were
