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Gonzalo Pérez de Barros-Lobo
Fact Sheet:
Names & Time frames:
• 2012- National Restaurant assoss sales reached 631.8 billions = 4% GDP compared
2000= 379 billions.
• 2009-2012 a huge increase in price level of meat (53%) and an important rise in the
price level of wheat.
• Main competitor
• 1993 start up with $85k family investment.
• 1998 received investment from Mac Donalds of $360m (RIP 2006 divest for $1.5b)
Marketing:
Product/Price:
Qdoba $9.74 average meal, $67.83 billion net income..
Tacobell: $1319billions
CMG: multinational with 1316 restaurants and net income of $215m
Competitors: Tacobell, other fast food segments, prepared meals at home, frozen, and
packaged foods in supermarkets. Taco bells, Qdoba.
Qdoba: owned since 2003 by Jack-In-The-Box. Fast casual Segment. Quality, hand crafted
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