Questions
1. How is corporate culture likely to affect HP’s ability to integrate acquired companies into
its organizational structure?
The ‘HP Invent’ to ‘HP Makes technology work for you’, where the human factor
is introduced for the first time this technology equation.
A value proposition that is complemented by a new corporate culture based on
the definition of HP as: ‘People Company for technology business. “Where once
again we see this commitment to human factor as a differential value of the
company against the world and against its competitors.
This new position has generated a new brand universe, combining the new
commitment of the values of HP and its new image, with this human spirit in the
company.
A new typeface, simplify and sweeten the brand image, much softer, simple,
modern and upbeat. You go from the Future typeface to own HP Simplified
version.
2. Analyze HP’s use of departmentalization. Why are its choices appropriate for a
technology company?
Through its organizational structure, HP seeks to achieve two key objectives.
First, knowing that technological change can occur at any time and move in
unexpected directions, the company is determined to remain agile and
adaptable. Its structure leaves day-to-day planning, decisions, and
implementation in the hands of each unit’s managers, allowing them to satisfy
customers, initiate projects, and respond to environmental shifts without delay.
Major decisions that affect the overall organization, such as whether to acquire
