Business A SOCIAL PLATFORM FOR

A SOCIAL PLATFORM FOR VIETNAM’S CREATIVES

GRAPHCON

Prepared for

Ms. Phung Phuong Linh

Prepared by

GROUP 2

Duong Thu Huong – BAFNIU18038

Vu Hoang Linh Thu – BAFNIU18227

Do Quang Thai Binh – BABAIU18026

Huynh Ngoc Hai Yen – BAFNIU18182

Dinh Thi Minh Phuong – BAFNIU18104

June 8, 2020

TABLE OF CONTENTS

EXECUTIVE SUMMARY ………………………………………………………………………………….. 1

PROBLEM STATEMENT ………………………………………………………………………………….. 1

OBJECTIVES …………………………..………………………………………………………………………… 3

1. Matching Appropriate Creatives with Businesses. …………………………………………. 3

2. Create a Better and Fair Environment for Creatives ………………………………………. 3

3. Fully and Timely Appreciate Creativity and Reliability …………………………………. 3

MANAGEMENT PROPOSAL ……………………………………………………………………………. 4

1. Management Proposal ………………………………………………………………………………… 4

2. Schedule …………………………………………………………………………………………………… 4

3. Staffing ……………………………………………………….……………………………………………. 4

COST PROPOSAL……………………………………………………………………………………………… 5

1. Budgeting Plan for 1 Year ………………………………………………………………………….. 5

2. Future Expectations …………………………………………………………………………………… 6

CONCLUSION …………………………………………………………………………………………………… 6

REFERENCE ……………………………………………………………………………………………………… 7

APPENDIXES ……………………………………………………………. Error! Bookmark not defined.

EXECUTIVE SUMMARY

GraphCon is a social network running on both mobile and web platforms that

helps us connect with creative professionals. GraphCon allows customers to connect with

creators, designers, photographers, etc. more easily. Accessing GraphCon, customers can

find the most suitable creatives, thanks to AI technology that helps to check the

compatibility of candidates and businesses. The above tests are fully analyzed by AI

based on information gathered from individuals and three optional tests before joining the

community: the personality test MBTI, OCEAN, and the assessment kit for general

thinking capabilities. Also, GraphCon is an ideal place for creatives to show their

expertise via projects placed in the “Portfolio” section. Therefore, customers and

businesses can easily access creatives’ profiles and directly contact them to partner up for

business.

This kind of business has been running well in many other countries, for example,

LinkedIn and Behance in the USA. However, in the Vietnam market where design has