Running head: AIRTEL 1
Airtel SWOT Analysis
Dominique Young
BUS620
Instructor Ryan
September 11, 2018
AIRTEL 2
Marketing plan for Airtel
Introduction
Due to the changing nature of business environments the world over, it is vital for any organization
to conduct a comprehensive market study with the aim of maximizing its viability. A SWOT
analysis is one such efficient strategy that is designed to look into the company’s strengths,
weaknesses, opportunities, and threats. By knowing a company’s strengths, the management can
put in place measures to capitalize on them. Similarly, the studying of a products weakness helps
the management to devise means of minimizing them (Satyanarayana, 2017). Recognition of any
opportunities that may arise regarding the product’s marketability goes a long way in promoting
the same.
For any given firm to remain relevant and competitive in the market, it behooves its top
management and other relevant stakeholders to make the right decisions in guiding the company
to its success. To do this, many organizations adopt an efficient framework that lays out a
dependable strategy in planning. This is achieved by conducting an extensive market study with
the sole aim of devising a way of maintaining the company’s competitive advantage in the market.
This framework is pegged on furnishing answers to relevant questions such as; what are some of
our strengths as a company and how can we foster them further? What are some of our weaknesses
and what can we do to reduce them? Who are our competitors and how best can we handle the
threats they pose?
The rigidity of companies has over the years proven to be the sure cause of stagnation and slow
death. For this reason, it is vital to keep up with the ever-changing market trends if a business is to
be sustainable in the long run. In this case, inflexibility means that the company is not able to
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maximize on their human capital contribution by stifling their creativity (Kumar, 2018). This paper
is aimed at conducting a detailed analysis of the strengths, weaknesses, opportunities, and threats
with regards to Airtel Company in general. A comprehensive study of its strengths, weaknesses,
threats, and opportunities is done and suggestions to propel the company forward drawn from
them.
Airtel’s history and organizational structure
Airtel has its mother company that is based in India in India, called Bharti Airtel and several other
subsidiary companies in close to twenty countries around the globe. For over ten years now, the
company has been regarded as a leader in the world of telecommunications. Bharti Airtel is
currently ranked as the second largest telecoms company after Vodafone. In terms of subscribers,
it is second only to China Mobile. In Africa alone, it operates in over 15 countries. A holistic
analysis of the company’s business model and management structure reveals a highly innovative
and successful company. Since its advent in the early 1990s, the mobile industry has recorded an
exponential growth rate in the world as a result of their convenience and reliability. Phones were
initially considered to be the preserve of the affluent members of the society who could afford the
purchase and operational costs of the same. However, this is no longer the same since they had
become a lot cheaper than when they were first introduced.
The Role of Mobile Service Providers.
Airtel has revolutionized communication through its services including; high-speed internet
connectivity and state of the art networking platforms for business enterprises. In short, it is safe
to say that the mobile industry the world over, directly or otherwise, has impacted the lives of
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everyone. To ensure success in the industry, mobile service providers like Airtel must adjust in
such a way as to increase customer satisfaction such as by improving convenience and reliability.
It is always prudent to conduct a SWOT analysis at the initial stages of unveiling a product,
although it could still effectively be conducted after the product hits the market with the aim of
bettering the company’s performance (Satyanarayana, 2017). For the best results, it is essential to
consider both the internal as well as the external factors about the organization in consideration.
Outlined below is a SWOT analysis for Airtel Company.
Organizational mission statement
The company aims to be the largest telecommunications company in the world within twenty years
or less. To achieve this, the company intends to double its subscribers by appealing to more through
