GENESIS RAMIREZ
BUS292/M4-3
Please read carefully and answer the following questions
1. What is marketing research? Why is it important?
Marketing is important because it helps you sell your products or services.
The bottom line of any business is to make money and marketing is an
essential channel to reach that end goal. Creatives explained that without
marketing many businesses wouldn’t exist because marketing is ultimately
what drives sales.
2. List the three steps in the marketing research process and describe
one.
• Define the Problem or Opportunity
The most important part of the marketing research process is defining the
problem. In order to do any research and collect data, you have to know what
