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Running head: Bumble Corporation
Bumble Corporation
Robert F. Dias
Florida Institute of Technology
BUMBLE CORP. 2
Contents
Problem One - Existing Customer Dissatisfaction..........................................................................3
Problem Two - Lack of Online Growth...........................................................................................4
Problem Three - The Logistics of the Online Business...................................................................5
The Future - Mobile Commerce (mCommerce)..............................................................................6
Works Cited.....................................................................................................................................7
BUMBLE CORP. 3
Bumble Corporation
The following text is a restatement of the Bumble situation briefing. Bumble Corporation
is a national department store offering home goods, fashion, and electronics primarily through
their brick-and-mortar storefronts. The company recently launched electronic commerce web
site but their online business has not been able to achieve the same success with customers
compared to the local stores. The company prides itself on its very personalized services in its
brick-and-mortar stores, where direct customer and employee interaction is a key value that is
highly appreciated by its customers. Bumble Corp believes that their online success is directly
tied to recreating their brick-and-mortar customer experience in the E-Commerce space. The
outlined strategy will provide Bumble Corp with a strategic plan for growing their electronic
