Session 12: Brose Case Study Questions
1. What are the business activities of Brose Group and what are the business’ critical
success factors (CSF’s)?
Brose – Primary Business Activities
Critical Success factors
Managing customer relations
Provide products within the target
markets to satisfy the consumers’
requirements, and have accurate analysis
of the trends of sales to further encourage
efficient marketing
Supply chain management
Control costs and have efficient
operations
Raw material management
To make sure that inventory of raw
materials are available whenever they are
needed in order to run the production
process
Shipping auto parts worldwide
Strong supply chain management
Production manufacture
Ensure that the products are high in
quality and have orders finish on time
Checking financials
Make sure that the financials at Brose is
accurate and up-to-date
products from their supplies, to provide
Have evaluations for the employees’
performance to further increase the
process, have high developed network
systems
