1.
need recognition:
financially successful people. These are achievers who see themselves as
entrepreneurial, even if they work for a corporation. They set very high
goals for themselves and then work doggedly to meet them. And they
expect no less from the clothes they wear, the restaurants they go to, or the
cars they drive. These individuals see themselves not as a part of the
regular world, but as exceptions to it. They buy Porsches because the car
mirrors their self-image—it stands for the things owners like to see in
themselves and in their lives
information search:
In information search the consumer searches about the product which
would satisfy the need which has been recognized by the consumer in the
stage previous to this one. In this case the product that would satisfy the
needs of the consumer would be a sports car.
Evaluation of Alternatives:
The Porsche buyer sees a car as a transportation vehicle that’s not only for
