Running Head: JEEP CHEROKEE 1
Jeep Cherokee
JEEP CHEROKEE 2
Jeep Cherokee
Introduction
Globally, the automotive industry has adversely evolved from the manufacturing of
simple vehicles to complex forms. The jeep Cherokee is a type of jeep sold as a popular jeep
wagoner. The Cherokee has greatly evolved from a full size SUV to one of the first compact
SUVs and current to its incarnation as a crossover SUV. In addition, there are some forces that
brought its changes to be competitive in the automotive market. The idea of the Cherokee was
borrowed from the Native Americans and named after the Cherokee tribe. The evolution from
the first to the fifth which is the current jeep Cherokee generation in the jeep industry had a
significant impact to the market as well (Cherokee, 2014). This paper explains the procedures or
