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For this week I choose to do three brands of smartphones apple, android and sony . in this essay I will
break down what phones they sell, prices and how they are competitors of each also which brands go
better with CPM and why.
Apple is a well known brand and most people in the world have a apple product weather it’s a
computer, a phone or even a watch to use for exercising. Apple is an American multinational technology
company there headquarters is located in Cupertino California which does everything from designing,
developing and sells consuming electronics and etc. Apple has always made their products stand out
they have always been different and made each product connect to each other. They have a
differentiation strategy to target a section of consumers. If you look at apple you see they have a certain
style to it they stand out which makes more people want to buy there products, if you look at other
consumers product you can see that none of them have as many futures as the apple product. They only
thing I find bad about these products is that the prices are very high for no reason, but people pay it
because of the features it brings and what they can do that no other companies phones can do.
Android (Samsung) they might not be the same as apple but they do have the best quality control
amongst the others. They invest in a lot of money in R&D sectors doing this brings big brands while
other brands try to copy them. They have better service then other products in I can testify for that one.
Unlike apple products like iphones there reliable there not going to stop working or malfunction every
time you renew something or upload things even though Samsung is not the fastest when it comes to
updates. They also have a good camera even better then some of the iphones out there and they ensure
they have good camera quality.
The difference between apple and android design is fairly simple. Android design changes depending on
the material design of the phones while apple has the same design for every phone
I would say apple are the best they pay attention to detail when its comes to consumers. They take the
information that’s given to them then put it into there work. Each product has a piece of something a
client would want from there phone if they have information on lowering things in listening they might
sell more but also gain more money.
