ZCMA6042 Marketing Strategic
Study Case 2
THE BRAND IN THE HAND:
MOBILE MARKET AT ADIDAS
Ahmad Kurniawan ZP05371
Date of Submission: 12th of April 2021
Prepared for: Prof. Dr. Ahmad Azmi Mohd Ariffin
QUESTION 1. Compare adn contrast the following 3 marketing campaign in term of their
objective and effectiveness:
ANSWER: These are the table to shows the comparison between these three types of
marketing campaign done by the ADIDAS, especially from the Objective Point of View and
Effectiveness Point of View.
Table 1. Comparison of Objective and Effectiveness in ADIDAS Campaign
Kind of
Campaign
Method
Objective
Effectiveness
Expectation
Realisation
Result
Road to
Lisbon
1. Promoting in
European Cup
2004
2. Using 13 of
Europe soocer
stars
Able to increase brand
awareness of products
to:
1. Footbal Geeks
2. Teen age of 12–24
years old
Getting
30,000
subsriber
Getting
63,000
subsricber
The Most
Effective
Impossible
Using Public
Able to ignite brand
Expected
Getting
Very
