FAR EASTERN UNIVERSITY
Institute of Accounts, Business, & Finance
A Feasibility Study Presented to the Faculty of
Department of Accountancy
In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Accountancy
By
DELA CRUZ, ANJELYKA INA G.
DE LIMA, IRENE LORRAINE R.
ENRIQUEZ, JANINA C.
MALALUAN, PAMELA MAYE D.
MENDOZA, DANIELLE NICOLE A.
QUIÑONES, MARVIN C.
SAN PASCUAL, BEA P.
TUBIG, PAMELA MHARDEE V.
2019
Bola Setenta Group 1
CERTIFICATION
This Feasibility Study, Bola Setenta prepared and submitted by
Anjelyka Ina G. Dela Cruz, Irene Lorraine R. De Lima, Janina C. Enriquez,
Pamela Maye D. Malaluan, Danielle Nicole A. Mendoza, Marvin C. Quiñones,
Bea P. San Pascual and Pamela Mhardee V. Tubig in partial fulfillment of the
requirements for Management Consultancy has been examined and
recommended for acceptance and approval for ORAL EXAMINATION.
_____________________________________
MR. RODOLFO M. LEDESMA, CPA, MBA
Feasibility Adviser
AAPROVAL SHEET
Approved by the PANEL OF EXAMINERS ON ORAL
EXAMINATION with a grade of_____.
_______________________________
Bola Setenta Group 1
Chairman
____________________________
____________________________
Member Member
Accepted and approved in partial fulfillment of the requirements for the degree
BACHELOR OF SCIENCE IN ACCOUNTANCY
_________________________________________________
MR. EARL JOSEPH M. BORGOÑA, CPA, MBA, LLB, CFMP
Dean, Institute of Accounts, Business and Finance
Bola Setenta Group 1
ACKNOWLEDGEMENT
Sincere gratitude from the proponents of the business is hereby
extended to the following who never ceased in helping until this paper is
structured:
To Mr. Rodolfo Ledesma, our feasibility study adviser, for his guidance,
constructive criticisms, and suggestions to improve the study;
To all the students from various universities and colleges for the
time they spent in answering the demand survey and for the efforts to help the
proponents reach the student body of their respective schools;
To all the professors who taught the proponents, either related to
accounting subjects or not, all of them molded each of the proponents to
construct this study.
To the businesses whom the proponents surveyed for the
willingness to answer the supply survey which provided vital information;
To the proponents’ families for helping them in doing this paper and
for their never-ending support and faith.
To the proponents’ friends and batchmates that were experiencing
the same struggle they had while doing this study with their own but still made
sure that they are always there when they need help.;
Above all, to God Almighty for His gift of knowledge, patience,
understanding and divine protection.
Bola Setenta Group 1
Table of Contents
I. PROJECT SUMMARY……………………………………………………………1
BACKGROUND OF THE STUDY …………………………..………………………….. 2
BUSINESS AND BRAND NAME …………………………..…………………………... 2
BUSINESS LOGO …………………………..………………………………………………. 4
FORM OF BUSINESS ORGANIZATION …………………………..………………… 4
BUSINESS LOCATION ……………………………………………………….…………… 5
STATEMENT OF THE PROBLEM …………………………..…………………………. 7
INVESTMENT COST …………………………..…………………………..………………. 9
MODE OF FINANCING ……………………………………………………….…………… 9
II. MARKETING ASPECT…………………………………………………………10
MARKET DESCRIPTION……………………………………………………….……….. 11
TARGET MARKET …………………………..……………………………………………. 13
SAMPLING AREA …………………………..…………………………..…………………. 15
SAMPLING SIZE …………………………..…………………………..………………….. 15
SAMPLING METHOD …………………………..…………………………..……………. 16
DEMAND SURVEY RESULTS …………………………..………………………….... 17
SUPPLY ANALYSIS …………………………..…………………………..……………… 65
DEMAND GAP …………………………..………………………………………………….. 69
SWOT ANALYSIS …………………………..…………………………..…………………. 75
MARKETING PROGRAM, MIX AND STRATEGIES ……………………………. 77
Bola Setenta Group 1
III. MANAGEMENT ASPECT …………………………..…………………………..…….. 82
FORM OF BUSINESS ORGANIZATION …………………………..………………. 83
LEGAL REQUIREMENTS AND STEPS TO REGISTER THE BUSINESS 84
PROJECT’S TIMETABLE ……………………………………………………….………. 88
ORGANIZATIONAL CHART …………………………..…………………………..…… 89
MANPOWER REQUIREMENTS …………………………..………………………….. 89
ORGANIZATIONAL POLICIES …………………………..………………………….... 97
IV. TECHNICAL/ PRODUCTION ASPECT …………………………..…………….. 124
STEP-BY-STEP PROCESS/FLOWCHART …………………………..…………. 126
PURCHASE PROCESS …………………………..…………………………………… 128
SELLING PROCESS ……………………………………………………….…………… 138
PRODUCTION SCHEDULE ……………………………………………………….…. 139
STORE SCHEDULE …………………………..………………………………………… 141
OFFICE SCHEDULE ……………………………………………………….…………… 141
PRODUCTION CAPACITY …………………………..…………………………..…… 142
BUSINESS LOCATION ……………………………………………………….……….. 143
FLOOR PLAN …………………………..…………………………..…………………….. 144
PROPERTY, PLANT AND EQUIPMENT …………………………………………. 150
PRODUCT COST …………………………..…………………………..……………….. 167
DIRECT MATERIALS REQUIREMENT …………………………………………… 167
Bola Setenta Group 1
List of Tables
Table No. Title Page No.
1 List of Direct Competitors
12
2 List of Indirect Competitors
13
3 Distribution of the Respondents According to Gender
20
4 Distribution of the Respondents According to Age
21
5 Distribution of the Respondents According to School
22
6 Distribution of the Respondents According to Year Level
23
7 Source of Income of Respondents
24
8 Weekly Spending Allowance for Food of Respondents
25
9 Whether or Not Respondents Eat Chicken Wings
26
10 Frequency of Respondents’ Eat Chicken Wings
27
11 Number of Chicken Wings Consumed by Respondent
for Each Meal
28
12 Average Spending of Respondents on a Regular
Order of Chicken Wings
29
13 Frequency of Eating Outside of Respondents
30
14 Frequency of Eating Outside of Respondents
31
15 Average Spending of Respondents when
Eating Outside
32
Bola Setenta Group 1
Table No. Title Page No.
16 Companion of Respondents When Eating Outside
33
17 Number of Hours Respondents Stay in Food Stores
34
18 Taste Preference of the Respondents
35
19 Time Respondent is Willing to Wait for their Order
36
20 Difficulty of Trying Out New Fast Food Store
37
21 Preferred Pair with Chicken Wings
38
22 Factors Affecting Choice in Fast Food Stores
39
23 Reason of the Respondents for Buying Chicken Wings
41
24 Finding of Information of Fast Food Store
43
25 Respondents’ Willingness to Try Boneless Chicken
Wings Stuffed with Mozzarella Cheese and Meat
44
26 Price Willing to be Spent by a Respondent on Boneless
Chicken Wings Stuffed with Mozzarella
Cheese and Meat
45
27 Historical Student Population
46
28 Projected Student Population
47
29 Historical Demand
48
30 Projected Demand
50
31 Determination of Frequency
51
Bola Setenta Group 1
Table No. Title Page No.
32 Historical Supply
53
33 Projected Supply
55
34 Number of Years in Business
58
35 Number of Branches Located in Manila
59
36 List of their Target Market
60
37 Number of Competitors During the Start of Business
61
38 Number of Competitors Added per Year
62
39 Taking into Consideration of Having Regular Customers
63
40 Age Bracket of Regular Customers
64
41 Marketing Strategy
65
42 Use of Delivery System
66
43 Type of Delivery System
67
44 Age Bracket of Regular Customers
68
45 Day with Most Number of Customers
69
46 Day with the Least Number of Customers
70
47 Number of Chicken Wings in One Regular Order
71
48 Number of Regular Orders of Chicken Wings Sold
During Regular Season on Average
72
Bola Setenta Group 1
Table No. Title Page No.
49 Capability to Offer More Than the Required Minimum
Chicken Wings in One Regular Order
73
50 Maximum Number of Additional Chicken Wings
74
51 Increase in Sales During Peak Season
75
52 Increase in Demand of Chicken Wings
76
53 Increase in Percentage of the Demand of Chicken
Wings
77
54 Existence of Regular Supplier
78
55 Supplier of Raw Materials
79
56 Supplier of Supplies other than Chicken Wings
80
57 Number of Times of Purchase of Raw Materials or
Supplies
81
58 Reorder Point for Raw Materials
82
59 Reorder Point for Supplies
83
60 Number of Chicken Wings Required to Meet
Customer Demand
84
61 Historical Demand-Supply Analysis
85
62 Projected Demand-Supply Analysis
86
Bola Setenta Group 1
Table No. Title Page No.
63 Production Capacity
87
64 List of Product Prices
92
65 Product Pricing Basis
93
66 Proposed Price for Chick ‘N Cheese
94
67 Salary Scale
125
68 Minor Offenses
140
69 Major Offenses
140
70 Production Schedule for One Week
158
71 Production Capacity
160
72 Manpower Schedule/Shifting
161
73 Production Machinery and Equipment
165
74 Production Furniture and Fixture
167
75 Office Machinery and Equipment
169
76 Office Furniture and Fixture
171
77 Store Machinery and Equipment
173
78 Store Furniture and Fixture
174
79 Production Tools
175
Bola Setenta Group 1
Table No. Title Page No.
80 Kitchen Supplies
178
81 Office Supplies
180
82 Store Supplies
186
83 List of Direct Materials of Stuffed Chicken Wing
188
84 List of Direct Materials of Rice
188
85 List of Direct Materials of Classic Flavor
189
86 List of Direct Materials of Honey Sriracha Flavor
189
87 List of Direct Materials of Buffalo Wings Flavor
190
