Board Meeting Minutes
Mark & Spencer
Date & Time : 7th May 2015
Time : 10:00 a.m.
Venue : BK4
Facilitator : Ms. Rahida
Board Members:
Present:
Goh Tzy Ling – Leader
Ng Sim Lim – Member
Neo Wendy – Member
Ang Ming Hoi – Member
Khor Soo Hui – Member
Proceedings:
Meeting called to order at 10.00 a.m. by Chairman, Goh Tzy Ling
Reported by Goh Tzy Ling:
Goh Tzy Ling reported that strategic alternatives would suggest IKEA employ to further
penetrate the U.S. market. She highlighted that the two strategic alternative which is IKEA
can continue to use the same concepts and ideals that the company was founded on to be
more profitable in the future and IKEA should change some portions of their business
strategy in America in order to adapt to the current industry trends in order to avoid taking
unnecessary risks. Then, her stance was against by Khor Soo Hui. She said other one
alternative would suggest IKEA employ to further penetrate the U.S. market which is
IKEA should treat each market it infiltrates differently by adapting the concepts of other
companies within to their own. The discussion came to the conclusion that have three
strategic alternatives would suggest IKEA employ to further penetrate the U.S. market.
Reported by Ng Sim Lim:
Ng Sim Lim reported about what the IKEA’s key competitive advantage and the strategic
that the IKEA should be more focus to expand into the U.S. market in the future She