Boruch Biderman Business Media Final
Professor V Bleacher Report
Bleacher Report was founded in 2005 by David Finocchio, Alexander Freund, Bryan
Goldberg, and Dave Nemetz—four friends and sports fans who had been high school
classmates in Atherton, California. Bleacher Report is a sports media company, which was
founded based on the idea of creating more original and interesting content for the younger
generation who already consumed their fill of bland internet content from other sports media
companies. The company is only about ten years old-about the same age as the iPhone-, yet
has grown into the second largest sports media company in the United States, with about 30
million users per month, and has taken close to 35 percent of ESPN’s web and mobile traffic,
