Beyond Meat Brittany Katz & Rachael
Shepard
Overview:
– Sufficient
nutrition without
GMO
– Replication of
meat
– Partnership with
retails and
restaurants
– Global expansion
– Supply Chain &
infrastructure
– Earnings below
expectation
– Limited choices
to meet
customers’ need
– Organizational
culture
– Growing vegan
trends
– Growing
concerns of
environment
and animal
welfare
– Rise in
demand for
meat
alternatives
– Stereotypes against
vegan life
– Competitive
alternative meat
market
– Economic crisis
triggered by COVID
– market
comparatives at
better prices
PESTLE Analysis
Economic:
– Changing consumers meat preferences
Political:
– Environment laws/regulations
– Tax policy
Social:
– Culture/social influence(safety, health consciousness, various demographics)
Environment:
– Lasting impact/influence
– Awareness of climate change/terrain variation
Legal:
– National/international laws–organization would originate business operations
Technology:
– Innovation in changes to consumer preference(meat tenderness to a healthier recipe)
•Threat of Entry: Competitive Industry, Substitute products
•Buyers Bargaining Power: Various choices in the plant–
based food industry
•Suppliers Bargaining Power: “The supplying industry is
dominated by one or a few companies. Concentrated
