Running head: BEST PRACTICES OF SOCIAL MEDIA 1
Best Practices of Social Media
BEST PRACTICES OF SOCIAL MEDIA 2
Best Practices of Social Media
The evolution of the digital world has opened a large window of opportunities for
companies and industries. The emergence of social media has been the definitive element that
has allowed high-speed interconnection between people and commercial companies, which has
provided individuals and brands with powerful tools to exchange content. More importantly,
convert relationships in bilateral, where the consumer can directly express their opinions before
buying and consuming experiences and disseminate them to millions of users. The social
network has become the primary source of information when making purchase decisions, both
before the act, during the event, and of course, the feedback with its post-purchase opinion.
Brands need to analyze where they are within the network and especially social media—all those
opinions—both positive and negative, that allow it to identify which are the decisive variables on
