Sa’id Daniel
February,15, 2017
Principles of Marketing
Elhussini, Mahmoud
BBC Shopping the Supermarkets Shop Smart
Sally Magnusson created a special on the British Supermarket, in which she
investigates how the large supermarkets are using a psychological tricks and
subliminally forcing consumers to buy more of their products. The store we followed in
the documentary is called Tesco PLC Supermarket.
The video focused mainly on the layout of the store and the different
psychological techniques involving high attracting colors, suggestive terms, and eye
level. The video followed a typical family household on their journey throughout Tesco
and observed how they what they purchased. These large name super stores attract
average customers, like the family we follow, into buying excessive amount of products
simply because of the deal or playing on our impulsivity by placing their most attractive
products in eyes view our in the center aisle making it the first thing you see before you
reach what you actually came for. The supermarkets focus their attention on selling
more to these average customers who are loyal to their store rather than new
customers as it it harder to attract new customers. These markets are focused on how