Original Research Baard & Thomas
SA Tydskrif vir Menslikehulpbronbestuur
SA Journal of Human Resource Management
http://www.sajhrm.co.za
Article #298
(page number not for citation purposes)
2Vol. 8 No. 1 Page 2 of 10
Research objective
The objective of the present study was to explore perceptions of
the benefits and challenges posed by teleworking for employees
in three selected South African companies.
Potential value-add of the study
A search conducted by the authors between 2000 and 2010
within the SABINET, Gale, Ebscohost and Emerald academic
publication data bases for specific articles on teleworking
in South Africa identified only four articles, (1) Odendaal
and Roodt (2002) compare Australian and South African
perspectives on implementing exible work practices, (2)
Horwitz, Bravington and Silvis (2006) identify key factors in the
effectiveness and failure of virtual teams, (3) Nortje, van Brakel
and Rensleigh (2004) discuss the context of the information
environment within which teleworkers work and (4) Langa
and Conradie (2003) explore the perceptions and attitudes of
teleworking among public sector officials. The present study,
accordingly, aims to contribute to this small existing body of
theory on teleworking, specifically in the South African context,
to assist organisations practically in their understanding and
development of this form of virtual working arrangement for
the benefit of organisations and their employees.
Literature review
The virtual organisation
The current global business environment is characterised by
(1) an increasing scarcity of human and material resources as
well as by (2) an increase in competition from existing and new
global and local players (Akkirman & Harris, 2005; Johnson,
2004; Siha & Monroe, 2006). Demands such as these require that
organisations are exible to address competition effectively
(Gibson, 2003). Conner (2003) highlights how, through virtual
working arrangements, organisations can locate many business
activities in low-wage countries, creating economies of scale for
global operations and reducing input costs.
Panteli and Duncan (2004) and Shekhar (2006) note that there
is not one universally accepted definition of virtual working
arrangements. Helms and Raiszadeh (2002) describe four types
of virtual working arrangements:
• A working environment which is 100% virtual, for example,
internet organisations where all non-core business
functions are outsourced.
• Hollow firms that, through workforce reduction and
reengineered business processes, are ‘doing more with less’
(Helms & Raiszadeh, 2002, p. 240).
• Those that outsource some of the non-core business
functions.
• Virtual offices or teams that form part of the greater
organisation but which operate virtually to a greater extent
than the rest of the organisation.
Similarly, Conner (2003, p. 133) notes three degrees of
‘virtualness’:
• The teleworking or telecommuting arrangement where
technology allows employees to work away from the office
and each other.
• The front-line arrangement where front office activities are
taken closer to the customer.
• The cyber link arrangement where many different
organisations work together through technology to achieve
set goals.
Shekhar (2006) describes the degree of ‘virtuality’ of
organisations as the proportion of the activities of the
organisation that are completed through non face-to-face
interactions facilitated by information and communication
technologies.
Akkirman and Harris (2005) describe the virtual workplace
as one that is not bound by the traditional limitations of
organisational structures, reporting relationships and job
descriptions. Beasty (2005) notes that the difference between
an office on site and an employee’s spare bedroom is becoming
increasingly insignificant with less of an effect on business
activities. Tietze and Musson (2003, p. 439) suggest that changes
to the duration of the working period, that is, to the timing
of work and to the utilisation of work time, constitute ‘the
fundamental temporal structure that defines the experience of
work’.
Within the virtual office, Helms and Raiszadeh (2002) indicate
the possibility of four alternatives, each with their own
distinctive benefits and challenges:
• Teleworking or telecommuting, the most common type
of virtual employment, is an arrangement whereby an
employee has a desk or office at the organisation but is able
to work from home on an agreed basis a few days a week.
• ‘Hotelling’, common with consultancy firms, is where
employees have no fixed offices or desks, but reserve spaces
for the times when they will be present on the premises.
• Home workers are employees who work from home on a
daily basis and never commute into the office.
• Fully mobile workers are those who do not have an office
at all, but spend time on the road visiting customers and
working from customers’ premises on a full time basis, a
common approach with sales people and auditors.
Johnson (2005) includes in his definition of the virtual
organisation, managers based at their organisations’ offices
but who manage widely dispersed employees, as another
alternative within the virtual office environment. Similarly,
Siha and Monroe (2006, p. 456) include the group, ‘occasional
home worker’, as part of the virtual working community,
referring to those employees who extend working hours while
at home utilising cellular telecommunications technology.
Benefits of virtual working arrangements
As with any business decision, ideally, prior to choosing a
virtual working arrangement, the purpose and benefits
sought for all stakeholders need to be clearly understood.
The description of virtual organisations being revolutionary
in nature and unconstrained by the material aspects of
organisational structures, a view noted by Thorne (2005), needs
to be tempered by considering the benefits and challenges
posed by virtual working arrangements. Virtual working
arrangements are not suitable for all employment types and
need to be assessed by organisations in terms of appropriateness
prior to embarking on any such arrangement (Baruch & Yuen,
2000; Morgan, 2004; Watad & Will, 2003).
Baruch (2003), Heneman and Greenberger (2002) and
Ingham (2006) note that when considering virtual working
arrangements, the main benefits sought by organisations
relate to reducing the costs of physical accommodation, the
streamlining of operations, increasing productivity and
attracting and retaining employees through greater employee
exibility and loyalty. O’Brien and Hayden (2007) add two
further reasons for the promotion and development of virtual
working arrangements, (1) allowing organisations to manage
variable workloads to deal with peak periods of demand and
(2) creating additional and suitable coverage over the weekends
or holidays for specific business areas. Kowalski and Swanson
(2005), Morgan (2004) and Shekhar (2006) suggest that such
practices also lead to greater customer service over extended
hours, improved speed with which organisations can respond
to and resolve customer issues as well as enable the sourcing of
specialised staff who may be spread across the globe.
Virtual working arrangements are sometimes used as reward
mechanisms, allowing dedicated and hardworking employees
to work from home, thereby building trust and loyalty between
employees and management (Kurland & Egan, 1999). In this
regard, Heneman and Greenberger (2002) and Johnson (2004)