1.0 Barriers to markeng
A successful marketing strategy can be derived from the marketing mix that has been well
researched and prepared. Marketing mix is a business tool used in marketing and is often
associated with the four Ps; product, price, place or distribution and promotion which have
di!erent strategies implemented in providing di!erent products or services. With
recognizing the four Ps, opportunities and threats of a business can be tackled as well.
However, other problems or barriers to marketing should also be concentrated on. These
barriers restrict or limits on how the business functions. Such barriers are;
1.1 Environmental Barriers
The existing social, political, ethical norms, technological and regulations of a country
represents the external environment of a business in which may be the major
barriers to marketing. These external environments may place limitations in the
process of a business.
