Bambino Agro Industries Ltd.’s
The new line, Bambino Instant, is presented as being highly nutritious and rich in dietary
fiber and protein. The meal solution is built to target busy people willing to pay a premium
for not just health but also convenience. The line includes a pasta sauce to be added after
cooking, which is claimed takes less than three minutes to prepare.
More significantly, this product development taps into a growth niche with even greater
potential for expansion. Demand for pasta is still fragile among Indians and is mostly
restricted to upper-income consumers in urban areas.
Research proof that there was no significant health and wellness trends or development
today in Indian’s pasta market. Pasta is considered as a luxury in the country and used only
on an occasional basis. However, wheat-based pasta is gathering more attention from
customers and manufacturer and is a trend that is to pursue to continue into the medium
term.
Bambino Agro dominates sales
Bambino Agro Industries remained the leader in India’s pasta market in 2011 with a retail
value share of 45%. The company has been unusually high in increasing sales of their
Bambino pasta brand in the country. It has widespread national retail coverage which
helped them it to consolidate its leading position further.
Pasta is still a niche in India, customer demand has been growing steadily, and the category
has managed to build a relatively small but nevertheless expanding the customer base.
Future economic growth continued exposure to Western cuisine through television and
