Kellie Phipps
October 10th, 2014
“Welcome to Ballpark Village,
the newest dining and entertainment
district in St. Louis and the Missouri area. Ballpark Village is the premiere dining and entertainment
district in the region. Located at the crossroads of the Midwest in the heart of St. Louis’ central business
district next to Busch Stadium, Ballpark Village is (rst ever sports anchored, mul*-phased mixed use
development.” Ballpark Village is a beautiful
extension to Busch Stadium, where you can
pregame before a Cardinals game or just go for a
fun, relaxing day or evening in downtown St.
Louis. While at Ballpark Village you have the
option to dine, drink, and play. Ballpark Village
has four founding partners which include: Fox Sports Midwest, Budweiser, Ford, and AT&T. Along with
the four founders Ballpark Village also has sixteen other sponsors and partners that make Ballpark
Village such a successful and fun place to be. Ballpark Village is not only about sports. They also have a
calendar of events that they add to frequently. You can have your day *me fun and your night *me
entertainment all in the same place.
There are many ways to breakdown the target market of Ballpark Village. Personally, I would
describe the target market in a couple di8erent ways. First o8, Ballpark Village targets baseball fans.
Especially since Busch Stadium is right across the street. Along with baseball fans Ballpark Village also
targets those who are twenty-one years of age and older. They are able to partake in all the ac*vi*es and
areas of Ballpark Village such as PBR (Professional Bull Riding) St. Louis: A Cowboy Bar, where you must
be twenty-one or older to enter. They do not have a serious job yet so they are not worried about saving
Ballpark
Village
and are more willing to spend the cash needed because they value fun more than money at this stage in
their life. Another target market is those who are a part of the middle to upper class. One who is in the
lower class will more than likely not go to Ballpark Village because the prices are too high. One last target
market which may just be the most important is those who want to be social and are ready to have fun! I
do believe that marketers of Ballpark Village are targe*ng the correct market. Most women and men
who are twenty-one are still in college and they have part *me jobs to support their going out and
drinking habits. Everyone knows that the St. Louis Cardinals have the best fans in major league baseball.
It does not take a whole lot to get them pumped up for a game. They want to drink and have fun. As long
as the target market has a good experience the (rst *me around, they will tell their friends and return
for more fun another day. From the reviews that I have read online, the day *me and night life is great.
The atmosphere is always full of energy and that is what the twenty-one to mid-thir*es enjoy being
around. EXPLAIN
