Article: Transforming the Balanced Scorecard from Performance Measurement to
Strategic Management: Part 1. (The article is posted to Blackboard):
Article Questions (10 points)
1. How is the balanced scorecard an improvement over traditional performance
measures?
The article explains balance scorecard changes from performance evaluation to strategic
management. Kaplan and Norton demonstrated in the article that companies should not
only consider financial aspects but also should consider their performance from customer,
internal business process, and learning and growth view. By using of strategy map, the
authors show how the balanced scorecard can be used to inform the development of the
firm’s strategy and improve shareholder value. This is achieved by using cause-and
