Hasan Anjum
BA-10
MCC CH11
4/30/19
11-1 What are the five forces in the external marketing environment?
Five outside factors make up a company’s external environment and influence its marketing
programs: (1) The political and legal environment includes laws and regulations that may define
or constrain business activities, (2) the sociocultural environment involves peoples values,
beliefs, and ideas that affect marketing decisions, (3) the technological environment includes
new technologies that affect existing and new products, (4) the economic environment consists
of conditions such as inflation, recession, and interest rates that influence organizational and
