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Bryan Tovar
Professor Caren Hennessy
BADM -103 (3442)
February 02, 2019
CH 2 - Textbook Assignments
When Joe Whinney, founder of Theo Chocolate tells us “I want to build a model
that other companies can look at and emulate. A model that’s based on strong ethics and
financial success”, is committing itself to creating trust and generating a positive impact
on the communities where the company operates, the environment and its sustainability.
For this through education have achieved a connection between the farmer and the
consumer, despite the high prices, consumers know they are supporting fair trade and
organic practices that benefit farmers. Its business success is given by the philanthropic
