1. How do Eastern and Western cultures differ in terms of how people think about the self?
Ans: Western cultures sway toward observing the self as a single entity, more individualistic.
Alternatively, Eastern cultures view the individual as part of a bigger entity, collectivist; part of a family,
clan, tribe, etc.
2. Find examples of self-esteem advertising. Evaluate the probable effectiveness of these appeals. Is it
true that “Flattery gets you everywhere?”
Ans: Most probable example of self esteem advertisemnt is Fairness cream as by seducing the
people by showing the fairness as a tool to get self esteem is signifiant way to get more publicity.By
seducing people companies do get lot of appeal from the customers.For instance, Many fairness
ompanies do target the customer by enducing the self esteem advestising and they all are quite
successful in getting the higher base of customer only due to the advestisemnts.Therefore, we can
say that yes these types of advertisments are quite effective and appeals a lot of customers evenn if
product is not that result oriented.
Ans:
Examples of self esteem advertising :
• You’re not getting older, you’re getting better.” An ad will generate positive feelings
toward self to the extent that it disparages other people.
• Pepsi ads with puppies. An ad will generate positive feelings toward self to the extent
that it directly flatters the viewers
Effectiveness of Self esteem advertising :
