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Professor: Bryant
IMB 3072
22 June 2020
Assignment#3
I recently watched a movie called I,Robot. The protagonist of the movie is Will Smith.
The movie was released in 2004. This is a great movie. The film made a series of product
placements with the help of Will Smith’s positive public image. There are several product
placements in this movie, and they are JVC, FedEx, Audi, Ovaltine café, and Converse.
The first product placement is JVC and gave a close-up of this extraterrestrial technology
amplifier. In the movie, Will Smith used this equipment. We can see this product very clearly.
