E-COMMERCE
Assignment 1
Name: Tr n Qu c Dũngầ ố
Student ID: 00580
CHAPTER 2:
1. First story
Alibaba.com, the sample e-commerce success
In traditional commerce, the company offered to make a request to purchase or sell on
TV, media, or send a fax to other companies. Cost is a major barrier to implementation of
marketing measures. Be evaluated as an address “marriage broker” in the field of trade,
Alibaba.com is one of the online e-commerce network the largest in the world today.
“Aliaba success by connecting the company towards the commercial marriage”,
according to a review of Stephen McKay, director of e-commerce, consultancy firm in
Hong Kong Adersen Cosulting.
Send the letter of offer for sale of their products, find customers on the Internet is the
content of Internet services on Alibaba. Alibaba makes an Internet connection company
entered the market in the world with millions of businesses of all kinds of goods and
services. With a very low cost, companies can participate Alibabba daily communication
with companies global community.
Alibaba is initially only a small Internet company, headquartered in China. But then,
while the dot.com company is full of hardships and having no way out for himself in the
dot.com crisis, the Alibaba has quickly developed into an electronic network system with
great success. Alibaba.com connect thousands of small and medium-sized companies
everywhere in the world, helping them sell their goods from heavy industrial equipment
to clothes, fashion shoes, computers, electrical appliances , toys, … for large corporations
like Kmart, Toys “R” Us, Hoem Depot, Tandy Radio Shack or Texas Instrument.
Now, with Alibaba.com, sitting in his office in London, Paris or New York, a director of
Alibaba.com registered members can use to access the computer network to make
Alibaba a “virtual visit” production base of small and medium-sized companies scattered
throughout Asia. Through the screen, then the director may consider a variety of design
items, price, payment procedures, export and transit times. Less expensive travel costs
and accommodation at the hotel and support effort and time that the rapid effect, which is
one advantage that Alibaba to bring its customers.
Alibaba content structure has its own rich, but the basics are the same. The information
offered to purchase or sell structured by commodity group (based on HS code tables –
Harmonize System), sorted by time, according to different priorities, creating favorable
conditions for finding and customer choice. In addition to the information content, if the
client company can afford to organize mining and processing information well, are able
to build yourself a list of customers on the basis of information describing the company
posted on the website (industry, business, contacts, email, …).
Jack Ma, chairman and CEO of Alibaba.com said: “After a year of operation, the access
number to make Alibaba e-commerce transactions has doubled. Currently, we average
600,000 transactions / week. I think we have contributed to changing the way commercial
transactions in Asia “. Gaby adds that current Aliababa serve as “home networking” web
address for 11,000 companies, producing 20,000 different kinds of goods, 90% of this
site is to buy advertising on Alibaba. “We expect that to last year will have all 30,000
products on Alibaba function is introduced,” said Jack Ma.
According to many experts, the e-commerce is unlikely there will be a competitor to
Alibaba in Asia is because during the pioneer of electronic commerce in Europe at this
time, Alibaba has built relationships very well with Asian manufacturers and has been the
major U.S. companies to support, such as Dell Computer, Hewlett Packard and Canon in
the field of e-Grainger, Truserv and Ace Hardware in the field of technology; Stapples,
Federated Deparmetn Stores and Eddie Bauer in the retail sector. And in the European
market, the major manufacturers such as Bosch, Siemens, Phillips and retailers such as
King fisher, WH Smith, London Drugs, Karstard are loyal customers of Aibabba.
