Brooke Urena
MKT-220-220N
Assignment 9
Answer the following questions:
1. You are most likely to be creative when:
a. you are in your comfort zone.
b. doing something you love.
c. you avoid critiquing your own ideas.
d. you avoid ambiguity.
2. Which of the following should be adopted when conducting brainstorming?
a. Generating new ideas rather than building on each other’s’ ideas
b. Encouraging individuals to learn about the problem before and after the group session
c. Focusing on generating ideas rather than putting them to use
d. Forming an appropriate team with no conflicts in cognitive styles
3. A good guideline to follow when trying to improve brainstorming within a team is to:
