ASSIGNMENT #3 – BUSINESS 100
NAME:
Background information needed to answer Question #1:
Below are three different basketballs that each have unique features. Review those features
and also the customer profile of your customers to determine which basketball you think will
sell the most.
QUESTION 1:
Based on the information provided in the customer profile, which basketball will sell the
most?
Basketball 1
Basketball 2
Basketball 3
What information from the customer profile indicates that your basketball choice will sell the
most?
I believe that Basketball #2 is the product that best fits the needs of the customers who live in the
surrounding area of the store thus the product that will sell the most. Basketball #2 is ideal for both indoor
and outdoor games, which is excellent for a neighborhood that hosts so many outdoor basketball courts and
an accessible YMCA. The median income for this area is $55,000, so this basketball is affordable for customers
whose annual income is above minimum wage. Above all, Basketball #2 has a cover of leather that makes it
feel like an of an official NBA ball as well as being durable to withstand indoor and outdoor use. Everyone,
from teenagers to adults, can enjoy the look and feel of an official NBA basketball while saving $65 and
exploring the versatility of indoor and outdoor games.
Background information needed to answer Question #2:
Review the survey results below that asked potential buyers about where they are most likely
to purchase these products.
QUESTION #2:
Where are potential buyers most likely to purchase a basketball?
Traditional Store
Online
Explain your answer using the survey data above:
