Logan Blanchfield
Mark 4367
16 February 2020
Assignment 2
Brands are important company assets. Advertisers need to select celebrities who represent
the image and promise of their brands. Celebrity endorsements can reap huge rewards for a
brand. Yet they have numerous pitfalls that companies should consider before developing an
endorsement program.
With there being so many spokespeople in the advertisement industry I came across
someone that I remember him getting fired from being a spokesperson for these companies,
which was Bill Cosby. Cosby was a famous man who had a huge reputation and carried one of
