Diana Oliyarnyk
Assignment 12
Apple is an enormous company, the most valuable publicly traded company in the world. Even
more, the majority of Apple’s monstrous pro”ts come from one product category witch are iPhones. Or
anything that comes right a$er the iPhones. The ques’on is, do we sell it or buy the stocks.
Apple is decelera’ng because in the third quarter earnings growth of 23% followed second
quarter earnings growth of 20%. Those were the slowest quarters since mid-2009! And looking forward,
the projected 12% growth in 2013 is even slower, though 18% for 2014 provides hope. Now, 12% growth
is nothing to sneeze at; many companies would want that 12% growth. And 18% is excellent! But it’s
quite a comedown from the nine consecu’ve quarters from 2010 into 2012 where Apple’s earnings grew
more than 50%. Then that brings to the stock’s performance, because more important than numbers or
the sen’ment, is the stock’s actual performance. While the broad market was soaring, AAPL was souring
