Professor Noriega
MARK 4367
27 January 2019
Adidas was the founded in Germany in 1924 by Adi Dasler. Adidas main goal is to help
make athletes better and they are also driven by innovation to help cater to everyone from elite
professional athletes to beginner athletes.
I. Advertising:
The Adidas brand believes in, “Creativity is what fuels us” and not only is Adidas
creating the next innovation alone, they are also opening their doors to all creators to take part in
creating new products. Adidas wants their audience to be aware that, “Hard work only gets you
so far. To make a real difference, you need something more powerful. You need creativity.
