RUNNING HEAD: DISCUSSION ON ARTICLE “MCDONALD’S VS TACO BELL–WHO WINS BREAKFAST?”
Article Review Journal #3
Dustin Ludeau
Mount St. Mary’s University
DISCUSSION ON ARTICLE “MCDONALD’S VS TACO BELL–WHO WINS BREAKFAST?”
Article Review Journal #1
The article “McDonald’s vs. Taco Bell–Who Wins Breakfast?” discusses the
strategies taken by the companies in order to beat competition. McDonald’s and Taco
Bell are both reputed food chains and compete in the same market. In order to increase its
profitability, McDonald’s has begun giving customers a free Egg McMuffin, if they bring
a receipt from Taco Bell (McColl, 2015). Since Taco Bell has become very popular
amongst breakfast eaters in Pennsylvania, McDonald’s has been trying new marketing
strategies to bring customers back to its outlets. The basic thesis of this article is to
discuss whether this new strategy adopted by McDonald’s will be effective in increasing
customer footfall to its outlets. The article elaborates on some other factors to analyze
