Giorgio Armani’s “Armani Code” parfume ad.
Let us look to Giorgio Armani parfume, which is called Armani Code, ad posture first and look at it from
Facet Model point of view.
Firstly, what is facet Model? Facet model is relation and reaction of a consumer to the product, What
they see, how and why they react to an advertising. How they will remember the product, the ad, what
they will do? Will they cry or laugh? Will they like it or not? Ads, are being different types calling
different reactions on people. Some are based on laugh some are influencing on the feelings of people
being emotional, sad and etc. This especially relates to a video ads. However, posture ads are also being
in different types and calling different reactions on people.
Let us discuss about this Giorgio Armani AD. Let us look through Facet Model at it.
1. Perception which is related to exposure, attention, interest… is how consumers see and hear the
