Memo
Revamping the Aqualisa Quartz opportunity as a niche product
With a strong 18% share of the residential shower market between our Aqualisa and
Gainsborough brands, we hold a solid position among our competitors and face a
challenge to keep this position and strengthen our presence.
As a company, we are convinced that the strength and relevance of our brand,
competitive position and growth, will strongly depend on constant innovation of our
products, amazing service to our customers and end users an maintaining great
communication and relationships with our distribution channels as well as master
plumbers.
Thanks to the efforts and drive of our R&D team, we came up with a big breakthrough in
the shower industry with our Quartz line of products. These products are on a line of
To
Board Members
From
Harry Rawlinson
Re
Quartz Marketing
Strategy
