Date: May 9, 2018
To: Taco Bell Management Council
From: Dustin Ortiz, Culinary Product Manager
Subject: Eating Trends and New Menu Options
As you requested, I am submitting the following ideas based on my
observation and research about eating trends in fast-food restaurants.
Below is a rough outline of possible concepts to expand Taco Bell’s
menu reflecting current eating trends. This memo summarizes the
findings from my longer report to be presented at your next
Management Council meeting.
First, I will focus on new menu items that are fresher, more
sophisticated, and locally grown. However, I know that these items must
also meet Taco Bell’s strict criteria: high-quality flavor, portability, and
ease of production. In a recovering economy, our restaurant should
offer value as well as tasty food. From my firsthand experience as a chef
and from current reading and research, I have observed numerous
