The following literature is suggesting that how a tourist destination can be analyzed with
the help of Butlers Tourism Life Cycle Model. Butler (1980) introduced the concept of the
model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha
(1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of
tourism destinations to that of products in the product life cycle model. This is one the best
used management framework to know the evolution in a tourism destination as described
by Baum (1998), the original Butlers model included:
Recognition of dynamism within the tourism environment at the time of its inception,
constant change was not as widely recognized in tourism as it is today;
A focus on a common process of development within tourism destinations, permitting
description and modeling.
Recognition of capacity or limits to growth in destinations, again a relatively new concept
in tourism at the time but one imported from growing thinking in this area in the recreation
literature.
Identification of triggers in the environment which bring about changes to a destination.
Recognition of the management implications of the model and, in this sense, the practical
links to the product life cycle are evident.
An argument for the need to view tourism planning in its long-term context.
A spatial component which argues that there would be a series of spatial shifts as
development stagnated, and
Universal application, namely that the model was essentially true for all tourist
destinations (Butler, 1980: 45).
Tourism, in many developed countries, has reached a point of maturity where resorts
which flourished during earlier phases of development require urgent and critical
assessment as to their future role within the sector. This re-assessment is to imperative for
destinations in the UK and the USA (Cooper, 1992), now tourists are looking for new
destinations and do suffering from boredom by knowing and visiting those destinations
which are standing from decades. Macau, it is a new name in worlds recognized tourist
destinations. As many tourists does not have any idea about this place (www.kvbc.com)
and but rest knows this place as an Asias Las Vegas. Macao is a tiny special administrative
region (SAR), a former Portuguese colony, not far ago returned to China (in 1999) under
one country two systems model. In fact this tiny piece of land under Chinese rule has
become more prosperous and capitalist than during the time when it formally was part of
the West. In the years to come Macao may attract even more foreign capitals and people,
