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Although there has been an increase in demand for apples globally it has also become
a difficult industry to enter. The increasing share of the apple crop sold fresh, the
growing popularity in the domestic market of newer varieties such as the higher-priced
Honeycrisp, increased sales of organic apples, reduced apple crop due to weather in
2012, and the halting expansion of exports are just some of the difficulties apple
growers face. There has been increasing consolidation of the industry in recent years
making it harder for smaller growers to compete in this market.
- The figure above shows the production costs and revenue per acre on two apple
