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Apple Inc., is an American multinational corporation start with a focus on designing and
manufacturing consumer electronics and closely related software products. Established by
Steve Jobs and Steve Wozniak, in Cupertino, California on April 1, 1976.
Apple develops, sells, and supports a series of personal computers, portable media players,
mobile phones, computer software, and computer hardware and hardware accessories. As
of December 2007, the company operates about 200 retail stores in five countries and an
online store where hardware and software products are sold. Apple employs over 20,000
permanent and temporary workers worldwide and had worldwide annual sales in its fiscal
year 2007(Sept 07) of US$24.01 billion
Apple Inc revenues come from the computer hardware, software and consumer electronics
industries. It competitors are Dell, HP, IBM, Microsoft, Sony.
Apple Inc. has undergone a sea of change over the years, from being PC creators to IPod,
the revolutionary digital media player. This write-up will discuss the article Total Brand
Management, Choices Again and vis-
