Apple SWOT Analysis
Strengths
• Named the world’s most valuable brand
(Badenhausen, 2017)
• High profit margins (Jenkins, 2017)
Weaknesses
• Too many iPhone models released
around the same time (Kelly, 2018c)
• Limited iCloud storage (Apple, 2018)
Opportunities
• GymKit equipment syncs with Apple
Threats
• Samsung controls the same amount of
