Apple Store in Grand Central vs. Microsoft Store on Fifth Avenue
I had class trip on 17 of November. It was great. Our group was in the Apple Store and
Microsoft Store. Now I am going compare these stores.
Microsoft Store on Fifth Avenue has become the largest shop of Microsoft, and a place for
it is chosen not casually. Fifth Avenue – one of the most well-known, respected and
expensive streets in the world. It is full of exclusive boutiques and branded outlets. Shop is
located about five minutes’ walk from the flagship store of Apple. This strategy is justified.
People who go to the Apple Store to look at trends, can be easily distracted by Microsoft
shop with computers, smartphones and consoles Xbox. Number of visitors can later be
transformed into the real great number. Visitors of Microsoft Store can explore the latest
products of Redmond Corporation: Tablet Surface Pro 4, convertible notebook Surface
Book, the Windows operating system 10, the accompanying software, and augmented
reality glasses HoloLens, and smartphones Lumia. Of course, a separate area is reserved
for game products – Xbox One consoles, and accessories for it. The whole store, located on
three levels, is replete with displays that shows advertising material. Visitors are able to
test Microsoft products in operation and to consult with employees on matters of interest.
Since 2009, Microsoft has opened in the US, Canada and Puerto Rico, about 110 retail