Apple Inc. (“Apple”) as a market leader in the technology industry remains appealing to its
loyal fan consumers despite the death of Steve Jobs. The fact that Steve Jobs rescued
Apple from the verge of collapse has actually made him a spiritual leader of Apple and
part of Apple’s product attributes. The return of Jobs to Apple in 1997 marked the
successful execution in the company. He stopped licensing program, moved manufacturing
to abroad and the most courageous move was to move the products into retails. Despite
other competitors’ success in total different business models, Apple was thinking
something beyond not just simple sales in a store but the “foot traffic” it can create.
Finally, today we are sure that in any of the Apple stores, people are not just coming for
buying products but also visit the stores out of curiosity and want to take part in merriment
which also draws more people in. In this way, Apple stores are doing something beyond
sales but also image, brand, enjoyment, trend, curiosity and accessibility of products etc.
Looking behind the scene, Apple’s success could also be attributable to the strong
leadership of Steve Jobs in building a cohesive team with the technicality to reliable
designs and quality products, the obsession with simplicity but yet sophisticated featured
products. Rather than having prototypes or previews of upcoming products, Apple
purposely releases their revolutionary products that have been kept completely secret until
they suddenly appear in a “launch show” and then in the stores around the world. All these
