1. Leadership: How was Steve Job’s leadership responsible for how
Apple responded to the challenges in the case:
Steve Jobs fit in the transactional leadership description. He directed efforts of others through
tasks and structures. Jobs influenced his employees with a strong desire for hard work, shared
passion, and clear vision. The key moment, in this case, was the press conference on July 16 2010,
where he addressed the issue of the antenna after the consumer report article. He started that
meeting by talking about Apple’s ‘North-star’, which is customer satisfaction, and he said, “We
want to make all our users happy. If you don’t know that, you don’t know Apple.” That was a very
bold and strong start, for one thing.
