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Apple Inc. Marketing
Introduction
Besides money, technology is making the world go around. Forty years ago, personal
computers were not found in households. In the ‘90’s, portable CD players were the way to listen
to music “on the go.” High schoolers had pagers, and left cute messages in code for their
significant other to figure out. Throughout the years technology has evolved in all of these areas.
Personal computers are now in over 85% of American homes, mp3 players store hundreds of
songs on one simple device for being “on the go,” and cellphones have made communication
available for millions. Apple Incorporated is an internationally known company that has gained
the world’s largest revenue in products and services. Apple was founded by Steve Jobs, Steve
Woznick, and Ron Wayne on April 1, 1976. It was there, at Jobs’ parent’s garage, that the first
