apple

Type
Essay
Pages
9
Word Count
2054
School
University of Cumberlands
Course
maketing management
BUOL 533 1
GRADING RUBRIC BUOL 533 - Marketing
Management
Week 3 – APPLE WATCH
CASE PAPER
Point
s
Possi
ble
Points
Earned
Use the Template provided – minus points if
you do not. You must include subject
headers for organization – minus 5 points if
missing. Answer each question (use
template provided) with substantive
MARKETING terms and focus with minimum
FIVE PAGES – ATTACH IN A WORD
DOCUMENT. Do NOT write out questions –
minus 5 points if you do. Review the Written
Assignment Expectations – lost points for
not following these directions. SafeAssign
Plagiarism Check must be under 25% - lost
points if more.
70 60 –
short
of =ve
full
pages
TWO or more AUTHORED references used
and cited clearly within the paper.
References go beyond web sites and are
Marketing references. Your textbooks may
be used. If the authored reference is not
cited, it does not count! Source must be in
reference page and an in-text citation to
count. See this video:
https://www.youtube.com/watch?v=LbyJdMz-Ato An
authored source is one where a human’s
name is associated with the writing. A
general web site like the United States
Census Bureau is a good source, but it is not
associated with a specific human’s name
and thus it would be $ne to use, but you still
would need two authored sources.
20 0 –
very
seriou
s
issue,
your
refere
nce
page
and
citatio
ns do
not
match
at all!
APA format (1” margins, Times New Roman
12 font, double-spaced, and more)
10 5 –
Refere
nce
page
not in
proper
APA
format
Total 100 65
Written Assignment Expectations – you could lose points if you do not deliver
these items:
BUOL 533 2
References MUST be cited within your paper in APA format. Your reference
page and citations must match 100%. Minus 10 points if they do not.
Sources listed in the reference page but not cited do not count.
Line spacing is double with 0 point spacing.
No bullet points, numbered lists or alphanumeric lists. All items in these
papers must be written in full sentences / paragraphs. These are formal
papers.
Provide the EXACT web link for all online sources – do not provide just the
home page, but the EXACT LINK – I check all sources
No abbreviations – write formally
Only one citation credit allowed per sentence in this course.
Avoid wikis, blogs, tweets, videos, dictionaries, and encyclopedias as
outside references - use Masters-level sources like the Journal of
Marketing - No wikis, prezis, slideshares, dictionaries, encyclopedias,
videos, interviews, & podcasts allowed as references – only scholarly