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subject Type Homework Help
subject Pages 8
subject Words 1971
subject School University of Cumberlands
subject Course maketing management

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BUOL 533 1
GRADING RUBRIC BUOL 533 - Marketing Management
Week 3 APPLE WATCH CASE PAPER
Points
Possible
Points
Earned
Use the Template provided minus points if you do not. You
must include subject headers for organization minus 5 points if
missing. Answer each question (use template provided) with
substantive MARKETING terms and focus with minimum FIVE
PAGES ATTACH IN A WORD DOCUMENT. Do NOT write out
questions minus 5 points if you do. Review the Written
Assignment Expectations lost points for not following these
directions. SafeAssign Plagiarism Check must be under 25% -
lost points if more.
70
60 short
of five full
pages
TWO or more AUTHORED references used and cited clearly
within the paper. References go beyond web sites and are
Marketing references. Your textbooks may be used. If the
authored reference is not cited, it does not count! Source must
be in reference page and an in-text citation to count. See this
video: https://www.youtube.com/watch?v=LbyJdMz-Ato An
authored source is one where a human’s name is associated with
the writing. A general web site like the United States Census
Bureau is a good source, but it is not associated with a specific
human’s name and thus it would be fine to use, but you still
would need two authored sources.
20
0 very
serious
issue,
your
reference
page and
citations
do not
match at
all!
APA format (1” margins, Times New Roman 12 font, double-
spaced, and more)
10
5
Reference
page not
in proper
APA
format
Total
100
65
Written Assignment Expectations you could lose points if you do not deliver these items:
References MUST be cited within your paper in APA format. Your reference page and citations must match
100%. Minus 10 points if they do not. Sources listed in the reference page but not cited do not count.
Line spacing is double with 0 point spacing.
No bullet points, numbered lists or alphanumeric lists. All items in these papers must be written in full
sentences / paragraphs. These are formal papers.
Provide the EXACT web link for all online sources do not provide just the home page, but the EXACT LINK I
check all sources
No abbreviations write formally
Only one citation credit allowed per sentence in this course.
Avoid wikis, blogs, tweets, videos, dictionaries, and encyclopedias as outside references - use
Masters-level sources like the Journal of Marketing - No wikis, prezis, slideshares,
dictionaries, encyclopedias, videos, interviews, & podcasts allowed as
references only scholarly written sources from well-respected sources.
Write MORE than the minimum requirement of the word / page count assigned for 100% work.
As always, the word / page count is ONLY for the BODY of the paper from Introduction to Conclusion the
cover page, Abstract, reference page, and / or Appendix (if included) do not count towards the word/page
count for the paper.
Indent the first line of each new paragraph five spaces
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BUOL 533 2
NO PDF FILES! Use the templates in Microsoft Word I provided you.
No all capital letters never do this not even in the reference page.
No extra blank lines between the sections deliver a tight paper
One reference citation per sentence do not put multiple sources crediting that one sentence never do this-
minus 5 points if you do.
Use authored outside references. Zero points given for non-authored web sources. You may use a brand web
page too, but you still need an authored source too. Recap your reference in APA format only at the bottom of
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