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Title of Essay
Boris Yeltsin
Massachusetts Institute of Technology
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Understanding and Using the Best-Sellers, by Jon L. Pierce and John W.
Newstrom
The authors examined the popularity of business management books which they consider as best-
sellers because of their high demand and the public interest. Examples of the best-sellers include
the Practice of Management by Peter Drucker, In Search of Excellence by Tom Peters and Bob
Waterman, Who Moved My Cheese? by Spencer Johnson and others. They determined a
management best-seller based on Market Acceptance, Provocativeness (views that run counter to
the traditional management thought), Distinctiveness, Representativeness, and the Authors
Reputation.
