MC = 10 +10q = 500/q + 10 + 5q = ATC
5Q = 500/q
5q2 = 500
q2 = 100
q = 10
Then P = MC = ATC = 10 + 10q = 110
c) What is the shutdown price and shutdown quantity for this firm in the short run?
From the picture above, it is clear that AVC is minimized at q = 0.
P = MC = AVC = 10+5(0) = 10
Short-run Equilibrium
d) If the market price of the output is $50, how many units will this firm produce?
The firm will set MC=P=50. Thus, 10 + 10q = 50, hence q* = 4.
e) Given a market price of $50, how many firms are in this market?
Plug P = 50 in the market demand curve. Thus, we get QD = 105 – (1/2)50 = 80
Thus, the number of firms in the short run is equal to: N = 80/4 =20 firms.
Long-run Equilibrium
f) Assuming the beer industry is perfectly competitive, what output would be produced by the firm in
long-run equilibrium? What would be the long-run equilibrium price?
In long run equilibrium, there must be zero profits. Therefore, rewriting the profit function,
= TR – TC = P*q – ATC*q = (P – ATC) *q
We can see that zero profit requires that P = ATC. Since in perfect competition it is always the case
that P = MC for a profit maximizing firm, we need to find the price at which MC = ATC. Note that
this is the breakeven price and breakeven quantity for the firm found in part (b).
Long run equilibrium quantity for the firm: q = 10
Long run equilibrium price: P = 110
g) How many firms will be in the industry in long-run equilibrium?
We already know that the long run equilibrium price must be 110. From this information and the
demand curve we can find the quantity demanded in this market in the long run.
QD=105-(1/4)*P = 105 – (1/2)*110 = 50
In equilibrium, the market demand must equal the market supply. Thus, the number of firms:
N = QD/q = 50/10 = 5 firms